Avenues Clinic, London
Project - Avenues Fertility Clinic
Location - Euston
Product(s) - HW2045 | Holme and HW31016 | Artenay
Designer - DS Studio
Contractor - Norwood
Photographer - Tony Fisher
Located close to London Euston Station, Avenues Fertility Clinic has been designed as a calming retreat from the energy of the city. Natural materials play a central role in creating this atmosphere, with two Blonde-toned Havwoods products used across the interior: Holme (HW2045) from the PurePlank Collection and Artenay (HW31016NA) from the PurePanel Collection.
A calming palette of Blonde timber
Natural character underfoot
Classic grade Holme (HW2045) introduces the light, natural character of European Oak throughout the clinic. Sitting within Havwoods’ Blonde color group, its soft timber tones complement the nature-inspired palette while bringing warmth and subtle variation to the interior. The result is a floor that helps the clinical environment feel more welcoming, relaxed and considered.
Taking timber beyond the floor
Complementing Holme, Artenay (HW31016NA) from the PurePanel Collection extends the Blonde timber palette onto the walls. The textured wood surface adds depth and warmth to key spaces, pairing beautifully with soft lighting, greenery, brass details and natural furnishings. Using complementary timber tones across both horizontal and vertical surfaces creates a cohesive design language throughout the clinic.
Two collections, one cohesive interior
Together, PurePlank and PurePanel demonstrate how coordinating timber products can be used to create continuity across an interior. The Blonde tones of Holme and Artenay establish a bright and natural backdrop while allowing the different textures of the floor and wall surfaces to add interest. Both products are made using FSC® Certified Timber (FSC-C009500), adding responsible material sourcing to a scheme centered around comfort and wellbeing.
