De Gruchy, Jersey
Project - Shoe Avenue at De Gruchys
Location - Jersey, Channel Islands
Product Used - HW2208 Alsace
Nestled within St.Helier's main shopping area, De Gruchy is the largest retail unit in the Channel Islands with two floors of premium fashion brands such as Gucci, Michael Kors and Vivienne Westwood. The shoe avenue section is excellently complemented by our Pureplank Alsace.
Revitalising a 200 year old department store means carefully balancing a sense of longevity with the clean, modern aesthetics which shoppers demand.
As part of a £15m investment, De gruchy, part of the independent department store group ulster stores, appointed Caulder Moore to help re-establish the store as Jersey’s premier destination for fashion, beauty and accessories. The layout was reconfigured and structural changes even included moving the escalators to the middle of the store. A theme of ‘timeless elegance’ integrated De gruchy’s signature pattern with the best of the building’s architectural features and contemporary metal and glass fixtures and fittings.
Caulder Moore wanted a white wood floor to complement the amazing restored corniced ceiling and contribute to the airy first floor space. Clearly this was a demanding choice for such a high footfall application, but the clients had faith in Havwoods’ recommendations after having fitted our Venture plank Amendo in their earlier ground floor refurbishment.