Dune Group, Westfield
Project - Dune Group
Location - Westfield, United Kingdom
The ‘sky catwalk’ was devised to bring a fun element into the stores, making a statement with color and fashion on the walls and ceiling, yet doing so without detracting from the drama of the shoes themselves.
One of three test sites for an international roll-out, the Dune Group wanted to create drama and theatre in their shops. The aim was to reach out to a younger, more fashion-focused customer without alienating their existing customer base. The ‘sky catwalk’ was devised to bring a fun element into the stores, making a statement with color and fashion on the walls and ceiling, yet doing so without detracting from the drama of the shoes themselves. The oak floor was chosen to create a neutral backdrop which was warm, comfortable and inviting – all of which are of particular importance when trying out shoes. The chevron detail adds a classic twist and subtly directs customers throughout the store.