Motto by Hilton New York City Chelsea
Location - New York, NY
Product Used - Neutro HW16401P
Designer - Stonehill Taylor
Photographer - Joe Thomas
Instagram - stonehilltaylor
A Concept Rooted in “24”
Located on 24th Street in Manhattan, Motto by Hilton New York City Chelsea draws its identity from a single, unifying idea. Designed by Stonehill Taylor, the hotel’s interior concept is centered around the number “24,” expressed through three distinct yet interconnected pillars.
“24 hours” introduces a dynamic contrast between light and dark, grounded in rich midnight blues. “24ism” brings in the warmth and sophistication of 24-karat gold and chromium finishes. “24-bit color” delivers bold, vibrant moments through jewel-toned accents that energize both guest rooms and shared spaces.
Together, these elements create a layered, immersive environment that feels both contemporary and playful, while remaining rooted in thoughtful materiality.
A Cohesive Material Language
To support this expressive design vision, our Neutro (HW16401P) was selected as a key material throughout the communal areas. Part of the Italian Collection, Neutro is a honey-toned, prime grade plank that offers a refined and consistent appearance, allowing it to complement both bold color moments and more neutral architectural elements.
Its PEFC™ Certification (PEFC/16-37-1417) also aligns with the project’s commitment to responsible material selection, ensuring sustainability without compromising on quality or aesthetics.
Elevating the Ceiling Plane
In the communal lounge, Neutro is used in an unexpected and impactful way as a ceiling feature. Linear timber slats create a sculptural overhead plane that adds depth, rhythm, and warmth to the space.
This application draws the eye upward, balancing the vibrant lighting installations and rich upholstery below. The natural tone of the wood softens the surrounding palette, grounding the more expressive elements of the design while enhancing the overall spatial experience.
Seamless Flow Through Walkways
Neutro continues underfoot throughout the walkway areas, creating a cohesive visual thread that connects different parts of the hotel. The consistent flooring helps guide movement through the space, offering a sense of continuity amid the layered design scheme.
Its durable engineered construction makes it well-suited for high-traffic hospitality environments, while the warm honey tone ensures the circulation areas feel inviting rather than purely transitional.
Balancing Boldness and Warmth
The interplay between vibrant color, metallic accents, and natural wood is central to the success of the project. While jewel tones and statement lighting deliver energy and personality, Neutro provides a calming counterbalance.
This careful layering of materials allows each design element to stand out without overwhelming the space, resulting in an environment that feels both dynamic and cohesive.
