Eton Shirts, UK
Project - Eton Shirts
Location - London
Product Used - HW3003 Arena
Designer - Quadrant Design
Photographer - Eton Shirts
Instagram - havwoods
Quadrant Design has reimagined Eton’s flagship London store, aligning it with the brand’s evolving global concept. Havwoods HW3003 Arena flooring plays a central role in unifying and enriching the retail environment.
Havwoods Flooring in Eton’s London Flagship
A Retail Journey
Located on South Molton Street, the refurbished store spans over 800 square feet across two levels and reflects Eton’s commitment to design-focused retail. Quadrant Design created an environment that supports Eton’s broadened product offering.
Key to this transformation is the seamless flooring specification throughout the store, which provides consistency across both levels.
Design Material Quality
The use of Havwoods HW3003 Arena from the Venture Plank collection brings warmth and textural depth underfoot. The neutral tone of the wood complements the palette of Eton’s clothing collections and offers a sophisticated backdrop.
Installed throughout the interior, the flooring supports both the practical needs of a high-traffic retail space and the stylistic clarity of the new concept. The result is a retail setting where material selection plays a key role in brand storytelling and customer experience.
