Frank & Eileen Flagship Store, New York
Project - Frank & Eileen Flagship Store, New York
Location - Madison Avenue at 65th Street, New York City
Product Used - Portland (BPF13/1612/180)
Designer - Charles & Co
Photographer - Melanie Landsman
Instagram - frankandeileen
Opened in November 2025, Frank & Eileen’s flagship New York store marks an exciting new chapter for the California-based brand. Located on Madison Avenue at 65th Street, the space has been thoughtfully designed with Charles & Co to feel like an Irish country house, bringing warmth and character to one of Manhattan’s most iconic retail neighbourhoods.
At the heart of the design is our Portland (BPF13/1612/180) from the Henley collection, installed throughout the store to create a cohesive and welcoming environment.
A Store Inspired by Heritage
The concept for the flagship was deeply personal. Audrey McLoghlin, CEO and Founder of Frank & Eileen, envisioned a space that would express the brand’s roots and values while feeling intimately connected to the local community.
“This store is so much more than a place to shop; it’s a space that embodies everything we stand for. It brings our Irish heritage, our California spirit, and our deep commitment to slow fashion together under one roof. Creating a space that feels like home, that is warm, lived-in, and part of the neighborhood, has been a true passion project, and I couldn’t be more proud to finally share it with our community.”
Key spaces within the store reinforce this residential concept. A kitchen style checkout creates a welcoming, informal point of connection. A thoughtfully designed mudroom adds a practical yet charming transition space, while a fireplace lounge with couches invites customers to slow down and linger.
Charles & Co translated this vision into an interior that balances refinement with comfort. Soft layering, natural materials, and carefully curated furnishings create an atmosphere that feels relaxed yet elevated, echoing the authenticity at the core of the brand.
The Foundation of the Space
Portland from the Henley collection plays a pivotal role in shaping the store’s identity. This auburn toned, character grade plank introduces rich variation and natural detailing, reinforcing the lived-in, countryside aesthetic. The warmth of the wood grounds the space and complements the tactile finishes and soft textiles throughout.
Beyond aesthetics, the Henley collection is exceptionally well suited to high footfall environments such as retail spaces. Its durability and performance make it an excellent choice for a flagship store that is designed not only to look beautiful but to function seamlessly day after day.
The result is a floor that supports both storytelling and practicality, offering timeless appeal while standing up to the demands of a busy New York location.
