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Winter/Spring '21 WoodBook: Innovation Edition

4 Jan 2021

Innovation is often at the forefront of design with the goal of creating something new and exciting. But it goes deeper than styles and trends; innovative thinking is key to product evolution. Our first edition of the WoodBook for 2021, kicks off a new year with a focus on innovative product concepts and procurement.

In recent years, we’ve seen increased awareness around sustainability. Consumers are much more aware of the effect of human consumption and therefore are more interested in where their products are coming from. Businesses are having to adapt to meet this demand, often utilizing raw materials in an unconventional way, to develop products that are more environmentally and ethically sustainable. Modern construction methods are constantly improving, and as new, advanced machinery is developed so too does our ability to create custom-made products.

Modern technological advancements, plus a culture shift in relation to social issues surrounding sustainability, will all continue to have a huge impact on the future of design.

As homeowners and designers look to create individual spaces, we have seen an emergence of the trend for personalization. With more consumers now requesting custom-made pieces, there is more space for designers to experiment creatively. When it comes to wood flooring, by simply looking at the raw materials with a fresh outlook and playing around with pattern or layout, truly unique floor coverings can be achieved. Innovation can also be seen through intelligent solutions that make everyday life more convenient.