Fitness First, London
Project - Fitness First
Location - London
Product Used - HW121201 Paterson
Designer - LXA
Photographer - Enzo Cerri Photography
Instagram - havwoods
Fitness First Marylebone sets a new standard for luxury gym environments with a full refurbishment of its central London site. At the core of the transformation is the Havwoods Paterson flooring, delivering a hard wearing and durabile wood flooring across the club’s central Class Studio.
How Havwoods Transformed a Fitness Space
Studio Space Reimagined
Fitness First has been reimagined from its previous identities as LA Fitness and PureGym, now standing as a flagship example of Fitness First’s premium strategy. Warm wood tones help soften the industrial feel often associated with gyms, creating a more inviting, hospitality-inspired space that aligns with the club's new ethos.
The interior design is driven by premium materials, high-end detailing and an emphasis on both form and function. Flooring is one of the key elements that defines the space. Project designers at LXA selected Havwoods' HW121201 Paterson, part of the H Collection, for its refined aesthetic and superior durability. Installed throughout the main Class Studio, the natural warmth of this engineered wood flooring grounds the high-energy environment.
Surface and Style
The Class Studio is the focal point of the Marylebone club, and its transformation is a direct reflection of how good design enhances performance. The use of Havwoods Paterson flooring throughout the studio delivers a seamless visual flow. The flooring offers a resilient surface that stands up to high foot traffic and dynamic activity, while maintaining the beauty of natural timber.
By choosing Havwoods, the project team ensured that the flooring did more than meet functional requirements. It offers a sense of cohesion in a high-performance space, reinforcing the strength that underpins the club’s mission.
