Mamas & Papas, United Kingdom
Project - Mamas & Papas
Location - United Kingdom
Product Used - HW3001 Fendi
Designer - Dalziel and Pow
Photographer - Calvert Studios
Instagram - mamasandpapas
Embarking on a refurbishment programme for their 37 UK stores, Mamas & Papas appointed brand and retail designers Dalziel and Pow have devised a modern concept organised into ‘worlds’.
![Mamas & Papas, United Kingdom](https://res.cloudinary.com/havwoods-global/image/upload/f_auto/q_auto/v1695725060/project_|_uk_|_fendi_|_hw3001_|_mamas_02.jpg?_a=ATAK9AA0)
![Mamas & Papas, United Kingdom](https://res.cloudinary.com/havwoods-global/image/upload/f_auto/q_auto/v1695725229/project_|_uk_|_fendi_|_hw3001_|_mamas_10.jpg?_a=ATAK9AA0)
Since 1981 Mamas & Papas has grown from a single shop to a world-wide brand known for innovation and style in all things baby.
Now embarking on a refurbishment programme for their 37 UK stores, appointed brand and retail designers Dalziel and Pow have devised a modern concept organised into ‘worlds’. Each one is based around a key shopping mission, and the footprint of the area is defined by a change of flooring material. Natural finishes and a more emotive style promote a warmer, more elevated brand feel.
![Mamas & Papas, United Kingdom](https://res.cloudinary.com/havwoods-global/image/upload/f_auto/q_auto/v1695725081/project_|_uk_|_fendi_|_hw3001_|_mamas_03.jpg?_a=ATAK9AA0)
![Mamas & Papas, United Kingdom](https://res.cloudinary.com/havwoods-global/image/upload/f_auto/q_auto/v1695725145/project_|_uk_|_fendi_|_hw3001_|_mamas_07.jpg?_a=ATAK9AA0)
![Mamas & Papas, United Kingdom](https://res.cloudinary.com/havwoods-global/image/upload/f_auto/q_auto/v1695725185/project_|_uk_|_fendi_|_hw3001_|_mamas_08.jpg?_a=ATAK9AA0)
![Mamas & Papas, United Kingdom](https://res.cloudinary.com/havwoods-global/image/upload/f_auto/q_auto/v1695725202/project_|_uk_|_fendi_|_hw3001_|_mamas_09.jpg?_a=ATAK9AA0)
The company had a very clear idea of the type of wood floor they wanted for the focus areas and sent a photograph for us to match to. Fendi herringbone was chosen for this category A store in the Westfield Shopping Centre, with a special order Par-ky veneer as an alternative for category B stores.
![Mamas & Papas, United Kingdom](https://res.cloudinary.com/havwoods-global/image/upload/f_auto/q_auto/v1547739312/project_|_uk_|_ventureplank_|_hw3001_|_fendi_|_mamas_and_papas_4.jpg?_a=ATAK9AA0)
![Mamas & Papas, United Kingdom](https://res.cloudinary.com/havwoods-global/image/upload/f_auto/q_auto/v1547739275/project_|_uk_|_ventureplank_|_hw3001_|_fendi_|_mamas_and_papas_6.jpg?_a=ATAK9AA0)
![Mamas & Papas, United Kingdom](https://res.cloudinary.com/havwoods-global/image/upload/f_auto/q_auto/v1695725131/project_|_uk_|_fendi_|_hw3001_|_mamas_06.jpg?_a=ATAK9AA0)
![](https://res.cloudinary.com/havwoods-global/image/upload/c_lfill,dpr_auto,f_auto,g_auto,q_auto,w_2000/v1695725273/project_%7C_uk_%7C_fendi_%7C_hw3001_%7C_mamas_11.jpg)