October's Very Own (OVO), London

Project - October's Very Own (OVO)

Location - London, United Kingdom

Product Used - HW3841 Blanco

Designer - Brinkworth and Wilson Brothers

October’s Very Own, co-founded by Drake, expands to London with a new store in Soho. Brinkworth and Wilson Brothers deliver a refined yet grounded concept, brought together with Havwoods’ signature Blanco flooring.

A New Chapter for OVO

OVO In London

As OVO opened its first UK store in the heart of Soho, the creative collaboration between Brinkworth and Wilson Brothers builds on the brand’s established design language, adding a distinctly London sensibility. 

Clean lines, strong visual geometry and a restrained monochrome palette anchor the space, designed to reflect both the exclusivity and accessibility of OVO’s street wear roots. 

The floor plays a central role in the material narrative, offering a contrasting layer of warmth and texture that keeps the interior from feeling sterile.

A Foundation in Blanco

Throughout the space, HW3841 Blanco from Havwoods’ Venture Plank Collection provides continuity and contrast. The wide planks are double white stained, softening the visual tone without losing the natural grain of the timber. 

This finish introduces a gentle warmth that breaks up the otherwise monochrome palette, adding depth and subtle variation. 

Selected for its appearance and durability, Blanco plays an essential role in defining the store’s contemporary atmosphere, creating a consistent and refined material choice for this space.