Niche Concept to a Thriving Brand 

Rivet & Hide started as an exclusive, by-appointment-only service in 2012. With a carefully curated selection of Japanese selvedge denim, the brand quickly gained a dedicated following. Over time, the brand expanded beyond denim to include handmade leather jackets, bench-made boots, and artisanal jewellery. 

From Online to Brick-and-Mortar 

As demand grew, Rivet & Hide transitioned from an online and appointment-based business to opening physical stores. The first flagship location debuted in London in 2014. A second store followed in Manchester in 2019. By December 2024, Rivet & Hide had outgrown its original London store and seized the opportunity to move to the prestigious Mayfair district. 

A New Chapter in Mayfair 

Relocating to East Mayfair’s Old Burlington Street placed Rivet & Hide in the heart of one of the world’s most renowned menswear destinations. The new store, three times the size of its Fitzrovia predecessor, provides an expansive showcase for the brand’s premium collections. The space features Havwoods Bergen Herringbone flooring throughout, complementing the timeless aesthetic that Rivet & Hide has become known for.