Introducing the new name for a Havwoods classic
As we celebrate 50 years of delivering design-led excellence across the globe, we wanted to mark this important milestone in true Havwoods fashion. We believe there’s no better way to commemorate this occasion than by honouring one of our most popular products with a history-defining name.
From today, the product previously known as Fendi will become Signature50. For years, Fendi has been a perennial favourite. Known for its smoky grey tones that drift effortlessly from warm to cool, this beautiful surface has brought a distinctive blend of style, depth and intrigue to thousands of stunning interiors across the globe. These iconic characteristics make Fendi – now renamed Signature50 – the ideal product to embody the first half-century of Havwoods.
Much like our ever-evolving and innovative business, we expect Signature50 to remain an integral and enduring centrepiece of aspirational interiors worldwide.
Everything you know and love about Fendi will stay exactly the same. If you have recently specified Fendi on a project, you do not need to take any action. Rest assured, you will receive the same product and specifications as we celebrate our heritage and transition Fendi to its exciting new name for the future.















































