SMASH: The world's first immersive padel court for brands and content creators

The interactive 'SMASH padel court by THG studios' is being hailed as the world's first immersive padel court, providing a state-of-the-art backdrop for brand storytelling in the UK’s fastest growing sport. Developed to provide real-time creative advertising opportunities with built-in technology to measure player performance - the space is housed within THG Studios, one of Europe’s largest creative content centres. Engineered with content at its core and featuring numerous Havwoods products throughout the space, SMASH provides brands with an innovative canvas to produce everything from social media campaigns and high-production commercials to exclusive influencer events and live-streamed tournaments.  

As our Head of Marketing, Becs Jeffery, said, "SMASH is more than just a court! It’s an arena for creative storytelling where sport, content and community collide - we're extremely proud and excited to be sponsoring this pioneering facility alongside some incredible brands including Google Cloud, Slazenger and Myprotien."

Attended by key people from across our business, the SMASH launch event was held at THG Studios in Manchester on the 6th November.

Our Global Managing Director, Andy Barnes, attended the launch and said, "it is an honour for Havwoods to be part of this incredible space, supporting a sport that brings people together through play, connection, and wellbeing. Hearing from Alan Pardew tonight was a real - what a fascinating speaker with insights that stayed with all of us. 

"The growing sport of padel, much like Havwoods, is built around shared values of community and collaboration. It’s about creating moments where people can connect, move, laugh and enjoy themselves in spaces that feel welcoming, inclusive and support health and happiness in every sense. We’re proud to be involved in something that celebrates the power of community, wellness and design working hand in hand."